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How to Turn Child’s Play into Big Business
September 02, 2012

JASON SIM, Managing Director, Playpoint
At a playground in Bishan Street 13, kids have plenty of fun in a cage. But don’t go calling the cops – this is no ordinary cage, but a three-storey high metal grid cage called the Wallhola, Asia’s first vertical playground. Comprising undulating layers with orange synthetic rubber surfaces, it can hold up to 30 children at a time. This is just one of the newfangled products which home-grown playground company Playpoint has introduced here and in Malaysia, the Philippines and Vietnam.

It’s a lot more than just fun and games for Sim and his team: The company’s roster of clients includes high-profile developments such as Orchard Residences, Reflections at Keppel Bay, and the Port of Lost Wonder at Sentosa. Last year, its revenue hit $8 million. Currently, the team is busy working on projects at Gardens by the Bay, Junction 8 and The Minton. For Sim, clearly, the power play continues full steam ahead.